In her 2006 book, “Innovation Killer: How What We Know Limits What We Can Imagine — and What Smart Companies Are Doing About It,” Cynthia Barton Rabe suggests working with outsiders whom she calls zero-gravity thinkers to unleash creativity and innovation.
The Curse of Knowledge
In the New York Times Article, “Innovative Minds Don’t Think Alike”, Janet Rae-Dupree puts it well when she says,
“It’s a pickle of a paradox: As our knowledge and expertise increase, our creativity and ability to innovate tend to taper off. Why? Because the walls of the proverbial box in which we think are thickening along with our experience.”
Zero-gravity thinkers like Evan Stein.